How to Boost Your Social Media Strategy in 2023
Last year, the social media landscape changed. Did you catch it?
It had been happening for a while, thanks to you know what in 2020, but I truly think that it all came to a head last year, and decided to stay for good.
The change? How we consume our content. And because of that, we can't be thinking about making it in the same way we were back before the world went haywire.
And while I could sit and list out all the ways it has changed and my take on them (we’d be here all day), today, I’m only going to speak on the ones that I’ve experienced for myself and how they impacted my content because I want to give you as much information as possible!
Video content
Video content has risen to the top. I know it. You know it. This is old news. But it’s still important to talk about because I know some of you may still be adverse to creating video content.
I know there’s not really much I can tell you that will convince you to come over to the dark side and start making Reels or creating YouTube videos and that you’ll do it when you’re ready, but that doesn’t mean I’m not going to try.
You don’t have to be perfect. You just have to show up. And I’m telling you…it’s going to have a big impact on your bottom line as it concerns your social media growth. Just try it (and if you need more convincing, check out this post).
Be honest
People, whether it’s Gen X or Gen Z, are tired of seeing picture-perfect content because they know it’s not real and it’s not attainable. We are consuming content at such a high rate, that most consumers are starting to prefer (by a long shot) content that’s real.
That means more vlogs, BTS content, and honestly, just being honest. Honest about struggling, honest about what it really takes to be “successful” (because we all know there’s no straight shot to it), honest about everything.
Personalized writing speaks volumes
This falls along the same lines as what I said earlier about people wanting more content that’s real. Personalized content — emails, IG posts, etc. — that feels like YOU wrote it, not the swipe copy you purchased or an AI machine.
Diversified content
Diversified content is one of the biggest drivers of getting new people into your audience and nurture the people that are already there. Why? Because again, we’re consuming so much content that at some point, it starts to feel repetitive for your audience…and for you.
Which, actually, is more important to note. If you’re tired of talking about a particular topic, or you’re only ever making a certain kind of content (like blogs, IG feed posts, etc.), your audience will pick up on that.
How? More often than not, that exhaustion leads to lackluster content.
For example, when I first started my YouTube channel, I only ever talked about YouTube how-tos. And I got tired of it. And my audience got tired of hearing it. But the more I have diversified my content over the years, the more my audience has grown, and the more people stayed around.
Repurposing your content is a-okay
People consume content from a variety of platforms, and not always on the same ones. Someone may check Instagram but never their email. Or vice versa.
One of the biggest lessons I learned last year was to repurpose your freakin’ content. No one is seeing 100% of the things you write. If you’re not tired of talking about it, your audience hasn’t heard enough of it.
Why make MORE work for yourself if you don’t have to?
In my own business, we take one YouTube video and turn it into blogs, emails, social posts, etc. And it all centers around the same topic. Which helps reinforce the ideas in it rather than giving my audience whiplash by trying to reinvent the wheel.
But not all platforms want the same things
You also need to focus on what’s working on each platform instead of using the same strategies and techniques across each — there’s a reason why there are different social media platforms. They’re different because they’re different.
So yes, I do repurpose my content but on Instagram for example, I also create original Reels or use trending audio. That doesn’t mean I'm making content for everyone, it just means that I’m giving my content a better chance of getting in front of MY audience by playing by the platform’s rules.
How I’m changing my content strategy in 2023 with these things in mind
In a recent video, I talked about how I am no longer focusing my biz on YouTube coaching…so how is my content marketing strategy going to change as we are already a few weeks into 2023?
First will remain my top priority, especially YouTube. It’s been my bread and butter for seven years now, and I actually plan to kick it up a notch this year! Not only am I going to try to stick to a two-week posting, but these videos are going to get JUICY! I’m talking about some really good content coming your way over the next couple of months.
And ICYMI…here’s the video where I talk about WHY I’m pivoting in my business!
