How To Grow Your Business With Video
Your email list has plateaued.
Your social media following has plateaued.
You feel like your business has stalled.
What else can you do to grow your following and ultimately grow your business?
You’re out of ideas and strategies.
But have you tried video?
By 2017, 74% of all internet traffic will be to video!
I know, you think video is going to take up too much of your time. Video seems way too overwhelming. You just don’t think you have the look for video. But it might just be time for you to take that leap and jump out of our comfort zone to really see your business reach new levels.
51.9% of marketing professionals, worldwide name video as the type of content with the best ROI and 70% report video converts better than any other medium.
This all sounds great, but you want to know EXACTLY how can you grow your business with video before you make any commitments, right. So I’m going to share three ways you can use video to grow your business immediately.
Watch the video version by clicking the link below!
1. Have a CTA in every video
I’m sure one of your biggest business goals is to drive people to sign up for your email list. Once you get them on your email list you can filter them through a sales funnel to buy your product or service. But how exactly can you get people to sign up if you are using video?
Sam Ovens, a digital marketing expert, explains a great strategy to generate leads is to teach something in a 5-10 minute video and at the end tell the viewer to download a checklist or free opt-in to learn more. By teaching the viewer something, you have built your authority by showing them you know what you are talking about. You are also developing your know, like and trust factor with them to help you with the very difficult task of building a relationship. People don’t want to give up their email address to just anyone!
With Youtube, you are able to add a link right in the description box below the video or have a card pop up on the video that the viewer can click on and take them directly to your landing page or email sign up!
2. Create an About Me Video/Introduce yourself
Being able to putting a name to the face or personality of your business can do wonders for growing your business. It allows your audience to connect with you on a different level. People love to hear why you do what you do. They are able to understand your journey and begin to relate their journey with yours, creating a connection. This is so important when wanting to create a community of loyal followers.
You want to do everything you can to humanize your brand. This all goes back to the very important know, like and trust factor of your business. Being on video, you can’t fake it. You are able to be authentic and genuine. Showing your true self will build an emotional connection between your business and your new viewer. They will feel like they actually know who you are and will be ready to sign up to your email list to learn more about you and to see what you have to share.
3. Video drive more engagement
According to BrightCove, social video generates 1,200% more shares than text and images combine. Why? Because video creates an immediate connection with the viewer. The proof is in the pudding so to speak! Statistics show, 88% of user’s time is spent on websites with video. Most people are much more likely to watch a video and engage with a video then a length text post. They are also more likely to share with their friends a helpful video as opposed to text post. And viewers are much more likely to make a purchase after watching a video that was selling something.
So how can you use this to your advantage? Engage in your video. Ask a question in your video and ask the viewer to respond. Ask the viewer to share your content if they found it helpful. Ask the viewer to check out your shop by clicking a link you provide. Provide amazing content that they will want to share to their followers to get your content out to even more people. Make it super easy to share your video. That’s why I like Youtube has a video platform because it has those share buttons you can easily click.
These are three way you can start growing your business with your next video!
Next Steps:
Get your Youtube channel set up for success! I have a 4 day challenge that walks you through all the steps you need to do to get your channel in tip top SEO and branding condition to ensure you are attracting dream clients to your videos! It only takes 15 minutes a day so enter your email below to get started!
Let me know in the comments which growth hack do you like most and think you could incorporate in your next video?
Leave a comment letting me know if you think video is the next step for your business!
