How to Plan 6 Weeks of Content In 1 Day
Creating content for more than one platform can be exhausting. You see businesses show up everywhere, including their blog, Clubhouse, and whatever the cool app of the week is… and you wonder, “How in the world are they doing that? Who has time for that?”
I'll let you in on a little secret, friend — it's not because they have a fleet of employees ready to dish out new pieces of content one after the other. It's because they know how to repurpose their content and make sure it all flows together.
And the first step in that process? Get an air-tight game plan down for your content across platforms.
When I plan content, I consider what my main focus on YouTube that month (and sometimes quarter) is, what my podcast will be discussing to back that up, and how each social media channel I use can support the main points.
If you can't seem to get focused and forget about the shiny things like keywords and follower count — listen up! This one's for you!
I’m about to share my process for creating a content plan full of ideas I can easily fit into my social media calendar. Then, I break down how I get it all into my project management software, Asana.
If you want a clearer picture of how to create a successful content strategy in 2022, read on!
Analyze Your Past Content to See What's Working
Analyzing your past content is ALWAYS a good idea, but it can be a little intimidating to look at when you first get there.
Looking at your analytics may make you feel like you're not where you want to be, depending on the results. No matter what you find when you log in, you have to be willing to analyze your channel from your viewer's perspective — not your own.
You may think a video, blog, or IG caption is your best one yet, but your analytics tab may say otherwise.
When I go back to see what's performing well, I check to see which had the most above-average metrics. I pay attention to reach, where the traffic came from (social media, google, etc.), new subscribers gained, and click-through rate (CTR).
If any of those numbers are low, especially the CTR, I do a deeper dive into why. It could be as simple as the time of year, or it could mean that my audience isn't resonating with my CTA.
Once I've figured out which videos are performing well, I analyze that, too!
Was the CTA clear? What kind of information did I give out? Did that topic seem to do well throughout the year?
You've gotta be more investigative than a suburban mom who loves true-crime docs when you take a deep dive into your analytics. Ask lots of questions and stay determined to look for answers.
What is Your Content Leading to?
In Q1 this year, my content was primarily focused on leading to the launch of Video Strategy Academy 3.0. Everything I posted, whether on my YouTube channel, my podcast, or my social media channels, pointed back in some way, even discreetly, to my launch.
Before I set anything in stone, I also ask myself, "does each piece of content lead to one another?" I want to make sure I create cohesive content to nail down my messaging.
Think about how you'd be if one day, out of nowhere, your favorite IG account dropped a new product that nobody asked for and one you definitely did not see coming. You'd be confused, right?
No matter what you're launching, prep that runway! You'll find that your audience has already warmed up to what you're offering (hint hint: warmer audiences mean more sales!)
Putting it into Asana
I LOVE Asana. It's been a lifesaver for my team and I when it comes to planning content.
When I'm sitting down to plan my content out for the next 90 days, I start by writing all my ideas out on paper. Then when I review, I'm free to scrap what doesn't work. When I've narrowed everything down, I upload it into Asana to "finalize" it.
For Instagram, I house all our social templates, where we can easily drag and drop graphics and change up text, plan out non-promo and promo content alike, and add my line-up of Reels. I can also assign due dates of when recording needs to be done for my video content, when editing needs to be done, or when I need to get my copy finalized by my copywriter.
Staying organized has helped me plan out better ideas that actually bring money into my business.
Go in Depth With a Awesome Content Strategy for Your Biz
You know a good strategy can't be replaced, but what if you need a little push to get there?
The Video Strategy Academy is my online course dedicated to helping you master your video content strategy, from the ideation phase all the way to hitting publish.
If you know you need to move the needle forward but you don't know how because you keep getting stuck on content ideas or you're watching your audience retention dwindle day by day — don't be discouraged, friend!
If you're ready to harness the power of a killer YouTube strategy that actually works (and doesn't require you to spend tons of money on ads), go ahead and get on the waitlist and be the first to know when VSA 3.0 opens again!
