Stop Posting Random YouTube Videos; Do This Instead
If you’re choosing YouTube videos based on a list of random ideas you came up with on a whim, you’re not just wasting time—you’re losing potential leads. Many coaches and course creators approach YouTube as a “long game” that takes months or even years to generate results. But what if you could make a sale with a video that only has 20 views? That’s not a pipe dream; it’s the power of a strategic YouTube video funnel.
Why Your Current YouTube Strategy Isn’t Working
The Problem with “Idea Lists”
Most business owners start their YouTube journey by jotting down a list of content ideas. They post when they feel inspired and hope the right audience finds them. Unfortunately, this approach—what I call YouTube roulette—is not a strategy. It’s luck-based content marketing, and luck isn’t sustainable. When your videos aren’t connected to a bigger purpose, they’re just floating around the internet doing nothing for your business.
So, ask yourself: how are you currently choosing your YouTube videos? Are you being strategic, or are you just hoping something sticks?
YouTube Is a Business Tool, Not a Popularity Contest
Let’s bust a myth: YouTube doesn’t have to be a long game. Yes, it can be. But for business owners, YouTube should be a lead generator. That’s the difference. You’re not trying to become a full-time YouTuber. You don’t need fancy editing, high-end equipment, or viral videos to make sales. You just need to speak directly to your ready-to-buy viewers—those already searching for a solution you offer.
Case Study: How Emily Made a Sale with Less Than 20 Views
Meet Emily. She was brand new to YouTube. But instead of guessing what to post, she followed the exact strategy I teach in the YouTube Coaching Experience. Within her first five videos, one had fewer than 20 views—and brought in a new client within 24 hours of posting.
That’s the difference when your videos are built strategically. She wasn’t chasing viral trends. She was targeting people ready to take action. The video was structured the right way, using the format I teach inside my Video Game Plan.
Why Video Structure Matters
If your videos don’t follow a strategic structure, you’re going to lose your viewers—and potential clients—fast. That structure includes:
A powerful hook at the beginning
A compelling title and thumbnail
Clear, intentional calls to action
A solution that speaks to your audience’s biggest pain point
When done correctly, every video becomes a piece of a larger funnel that drives real results—views, leads, and conversions.
The YouTube Playlist Funnel Explained
What Is a Playlist Funnel?
Most YouTube creators focus on one video at a time. But to use YouTube as a lead generator, you need something more powerful: a YouTube playlist funnel.
A playlist funnel is a series of five or more videos designed to guide your viewer from their initial problem all the way to your paid solution. Each video builds on the last, warming your audience up step by step. Unlike traditional email funnels—which drip content slowly and often go unopened—YouTube playlist funnels can be binge-watched in under an hour. And they can lead to sales immediately.
Stack Your Watch Time and Win the Algorithm
One of the key benefits of the playlist funnel is that it stacks watch time. The more videos someone watches on your channel, the more the YouTube algorithm sees your content as valuable and relevant. YouTube rewards that behavior by showing your videos to more people.
So instead of chasing views, you’re nurturing trust. Viewers who binge your playlist build belief in you, like you, and are more likely to buy from you. That’s why stacking watch time is critical—not just for the algorithm, but for increasing your conversion rates.
Mistakes That Leak Leads on YouTube
Posting Without a Plan
The biggest mistake business owners make on YouTube? Posting a video without a clear idea of what’s coming next.
Here’s the truth: if someone watches your first video, likes it, and there’s nothing else guiding them to the next step—they’re gone. You’ve lost a potential lead.
Every video should lead naturally to the next one. Ask yourself, “If someone watches this video, what do they need to hear next to believe that my solution is right for them?” Then make that your next video.
That’s how you create a high-converting funnel, not just a YouTube channel full of disconnected content.
Why YouTube Doesn’t Have to Be Slow
Let’s circle back to the idea that YouTube is a slow game. It’s not—if you use the right strategy.
Random videos without a plan will absolutely slow you down. But when you use smart content planning, speak directly to ready-to-buy viewers, and guide them through a structured funnel, you can start seeing results almost immediately. Just like Emily. Just like many of my clients who make daily sales without creating tons of content.
They’re not hustling harder—they’re posting smarter.
What’s Next? Your Invisible YouTube Strategy
What I’ve shared so far? That’s just the public side of the strategy. But there’s a deeper layer I call the Invisible YouTube Strategy—a system that turns $27 buyers into $2,000 clients without being on social media constantly or creating tons of new videos.
It runs 24/7 behind the scenes, generating leads and making sales. And it all starts with building the right foundation—strategic content, structured funnels, and knowing exactly what your audience needs to hear at each stage.
If this is sparking something in you—if you’re ready to stop winging it and start using YouTube like a business tool—it’s time to dive deeper.
If you’re tired of posting random videos and hoping for the best, it’s time to start creating a real YouTube strategy. Use playlists to guide your viewers. Structure your videos with intention. And remember: you don’t need thousands of views to make a sale. You just need the right person watching the right video at the right time.
👉 Want to learn how to structure your videos the right way? Grab the Video Game Plan at trenalittle.com/video and start turning your YouTube channel into a lead-generating machine.
