No More Excuses - Why You Can't Avoid Video Content
I understand that creating a video can seem like an overwhelming process. It seems like there is so much that goes into it from the tech aspect to actually getting in the shower, washing your hair and making yourself look presentable.
But if you aren’t using video in your business you are really missing out on the best medium to connect with your audience and grow your business.
Did you know;
Just by having video on your website you can increase your chance of showing up on a front page Google result by 53 times!?
- Companies using video grow their revenue 49% faster than companies without video.
- And video drives a 157% increase in organic traffic from search results.
So let's talk about those excuses you have been using to avoid video content! I’m going to address them and then tell you why they are no longer an excuse for you!
Check out the video version by clicking the image below!
I don’t have the equipment
Guess what, you do! Do you have a phone? Do you have a computer/laptop with a camera? Do you have a webcam? Then you have the number one equipment you need to get started! I know you can think you need the top of the line camera to start creating video. But you don’t! In fact you can even create tutorials to grow your authority by just recording your computer screen!
This quote is going to come up a lot through this post but you need to really step back, take it in and accept it!
Perfection doesn’t matter, just be you!
Use a window to light your video. Put your laptop or camera on a stack of books. Test out your audio on your phone or computer to see if you need to talk louder. You don’t need to invest in thousands of dollars of equipment to share your knowledge.
I don’t have the time
I get it! Your To Do list is already a mile long and I’m telling you to add something else to it? But it doesn’t have to be time consuming. You can actually replace one of your blog posts with a video post each week! Why? Because Google LOVES video!
But what about having to get showered? Having to do your makeup and getting out of your sweats? What if you commit just one afternoon a month to film 4 videos? That’s one video a week for an entire month! I’m pretty sure you can manage to get in the shower one day a month. Find one afternoon to get rid of the kids. Once the video is filmed you can edit in your PJs throughout the month! This is how I’m able to get out 3 videos a week! It’s called batch filming. I have one day a week that I will film up to 10 videos in the afternoon. Then I’m done for a couple of weeks and it saves me so much time.
So now you know you have the time! I’m only asking you to commit one afternoon (around 4 hours) a month to film a month's worth of videos!
I don’t know how to edit
So don’t! Have your content prepared ahead of time and just start talking. You don’t need fancy transitions or wording or graphics on your videos.
The main focus of your video is the content!
People aren’t coming to your video to see how you added music to a cross fade transition or check out your fancy intro buffer graphic. They have a question they want answered.
You need to keep in mind when it comes to excuses to creating video content, CONTENT IS KING. It doesn’t matter about your background. It doesn’t matter what your hair looks like. It doesn’t matter if you think you aren’t pretty enough. People are not there to critique everything about you, they are there for the content!
So just turn on your video and deliver your content. Then all you need to edit is the beginning of your video where you turn the camera on and at the end when you turn it off. It's completely fine to leave in little mistakes or stutters you might have. It makes you human and allows people to connect with you. No one wants to watch a robot, they want to watch a relatable human being!
I don’t have anything to talk about
Do you write a blog? Do you sell a product or course? This is a great place to start! Turn one of your popular blogs into a video. Explain how to use your product. Create an About Me video to help people get to know you better. Create a tutorial in your niche to help people. Look at what others are doing or talking about in your niche. Maybe someone had a blog post you thought was amazing. Add your own spin to it and turn it into a blog post.
There are ideas everywhere. Don’t try to re-create the wheel!
You can even ask your audience what they want to see or what questions they have!
I’m afraid of being on camera and what people will say
Any Frozen fans out there? Let it go, let it go! The only way you are going to get over the fear of video is to actually do it! You aren’t going to start building your confidence and getting comfortable until you start doing it. And don’t worry, NO ONE starts out perfect! Look up any popular Youtubers that have lots of subscribers and check out their first videos. Practice will make you better, I promise! Don’t believe it from me, check out this interview I had with a friend who just recently started creating video content and starting a Youtube channel for her business!
I’m telling you from experience, you are going to receive much more positive feedback than negative feedback. People know how difficult it can be to get in front of the camera and put yourself out there. Your community will support and show you love. If you happen to get negative feedback, you need to realize these are individuals know they can’t do what you are doing! Take pride in the fact that you stepped out of your comfort zone and they sit behind their computer, probably in their mom’s basement, trolling peoples videos to make themselves feel better.
And realize these people will actually help you build a stronger community because your community will jump to your defense! Your community will band together to “defeat this troll” and it will develop a much stronger and loyal community in the end! So you no longer have to fear the trolls and what other people are thinking!
Are you ready to up your Youtube channel game? OR finally start a Youtube channel!? I have a 4 day challenge to help you brand and improve the look and SEO of your channel to ensure you are not only attracting viewers but the viewers that are your DREAM clients! This challenge takes only 15 minutes a day to really take your channel to the next level! Enter your email address below to get started today!
