The Best Business Model Combo to Hit $10K Months
I won’t lie — online business has changed a lot in the last few years. Even since I started my own business back in 2016, things definitely look a lot different. Facebook ads weren’t that popular, Instagram just had heavily filtered photos, and if you said ‘online course,’ most people would say, “Huh??”
Even since the pandemic, the online business landscape has changed so much.
No, I’m not just talking about how you show up on social media. I’m talking about even the way businesses are structured these days…at least thriving ones.
Online business just isn’t what it used to be. It’s changed and evolved as with any maturing market, but only the ones willing to adapt have continued to see success.
Because just throwing a course or digital product out there and calling it a day isn’t going to do enough to help you hit the big bucks (or sustainable revenue) anymore. People are pretty much over the digital product or online course craze. They’ve been jaded by crappy offers and want to be smarter with their spending.
So if the answer to hitting $10K months isn’t JUST one single digital product or online course, then what is it? It’s a combination of offers that can help you hit consistent revenue!
But first…what’s the deal with $10K?
Why do I talk about hitting consistent, $10K months so much? It’s because hitting that number essentially means you hit $120K in revenue each year. This is a great benchmark for a profitable business — it usually leaves you enough money to pay your expenses, keep the lights on, and yes…pay yourself!
At this revenue level, you can start to invest back into your business, hire employees or contractors, or even scale up to new markets.
Is it an easy number to hit? No, not always. But it usually means people are on the right track and can finally start enjoying the income from a stable business.
Okay, now back to business models!
Think about your offer stack differently
When it comes to business models, there are a lot to choose from. But that doesn’t mean every single one is right for your business, or even…let’s be honest…profitable. I’ve always been a big fan of a business model that is set up to sell 1:1 services, courses, and digital products.
Why? Because I’ve seen it work! It’s the one I use, and the one several of my clients use too.
And what this tells me is that regardless of how the online business space continues to evolve, people need options. Not every single person in your audience is going to be ready for 1:1 services. Digital products can only scale up so much.
Having a good business model includes ways to connect with and offer up opportunities to buy from you at each stage of the customer journey.
Digital products = cold leads
Online courses = warm leads
1:1 services = hot leads
This way, there’s something for everyone and you continue to drive revenue, no matter where people are on this journey.
One thing for one person
But knowing this doesn’t eliminate decision fatigue! There are so many things you can offer up as a course, product, etc. How do you decide what’s best? Especially if you don’t yet have these types of offers in your offer stack yet? Or have only ever offered 1:1 style services?
You focus on solving one problem for one person.
This is different than a niche — that’s about knowing who your audience is. This is more about how to connect with that audience through what you offer. it’s truly understanding the person you love to work with, the person you want to help transform their life! And then, giving them a product that can help them do that.
But doing this is also good for clarity. If you aren’t clear about who you want to serve through each of your offers, it’s going to be tough for people to find exactly what they’re looking for. There’s already so much fighting for our attention online, that if you really want to resonate with your audience, you have to be specific.
Multiple offers help you get more traffic
Let’s say you JUST offer digital products. That’s a low ticket offer, and if your goal is to hit $10K each month…you’re going to need a lot of eyeballs on that offer to sell enough to make it happen. The same goes for online courses.
That’s the downfall of “passive” income — unless you’ve spent YEARS building your entire business around them and branding yourself as a business that provides those things, it’s going to be a lot harder to make consistent income.
But, 1:1 services aren’t perfect either. You need far less traffic to meet your revenue goals, but this kind of work is much more time-consuming.
That’s why when you offer all three, you can find balance. You don’t have to overwhelm yourself with trying to figure out how to get the masses on your sales pages. Or how you can squeeze in more time for client work.
It’s how I’ve set up my business. I have a YouTube production agency with employees and contractors helping me run it.
And I have “passive” income from my offers like Going Video.
If you want to see my entire process for getting started with video content including my YouTube script template and my workflow…then check out Going Video!
Inside, I also share how I turn my YouTube videos into reels and how I edit those Reels. You’re basically getting a glimpse into a 360 video content strategy that utilizes multiple platforms, including YouTube! If you are ready to get serious with video content, follow me here to grab the course for just $37!
