If you're finding it hard to nurture your audience on social media right now, chances are you're experiencing what I like to call "audience fatigue."

You've been launching, promoting, and selling the same things to your audience, and… crickets. No one's buying. You're creating tons of content, over and over, but you feel like no one is seeing it. And the people that do see it aren't biting. What gives?

If you're thinking of trying to reach new people, you're on the right track. But how are you supposed to do this without breaking the bank on ads or putting more content creation on your already full plate?

Bet you can't guess what I'm going to suggest 😉

Why YouTube is the #1 Platform for Reaching + Nurturing Your Audience

You've probably spent a lot of time and effort building up a loyal following. But trying to sell to the same group of people means that eventually, you’re going to hit a wall. It’s like trying to squeeze water from a stone — the more you push, the less you get back.

And whether it's because the same people (who aren't really a lead) are seeing stuff over and over, or your content isn't reaching leads that WOULD buy from you (whether that's in your current audience or not) doesn't matter. You still aren’t reaching the people who are gonna buy from you.

But here's the thing: Posting MORE on platforms like Instagram and TikTok isn’t getting you any closer to reaching MORE people. That’s where YouTube comes in.

You need YouTube because it’s the only platform where you can create content that will drive organic leads and nurture those leads at the same time.

How YouTube Helps You Maximize Organic Reach

YouTube is the second-largest search engine in the world. You already have the advantage of people searching for content like yours. That’s a HUGE difference from other social media platforms, where people are primarily finding content the algorithm suggests to them.

YouTube's algorithm is designed to put your content in front of thousands of people every single day…for free. All you have to do is create videos that people want to click on, videos that people want to watch, and be clear about who your content is for.

Think about it…

Every day, millions of people are searching for information, tutorials, product reviews, and more on YouTube. When your video shows up in their search results, you're reaching someone who's already interested in your offer.

So, if you can create highly valuable content for YOUR audience, you already have a major advantage.

How YouTube Helps You Nurture Your Audience Into Qualified Leads

But YouTube isn't just about views. It also helps you build trust with your audience through long-form content.

YouTube content goes way more in-depth than, let's say, Instagram because you have more time to hash out the nitty-gritty of what you want to say. You have more space to highlight your expertise, which ultimately helps build trust and turn those views into leads.

Just by watching those videos, you're already doing a lot of the preliminary work to nurture your audience!

Someone who just found you on Instagram might take weeks or even months to warm up to you. But on YouTube, they could watch two or three of your videos in a single day and decide they're ready to buy from you.

You’re giving them exactly what they need, exactly when they need it. That's the power of a platform where people are actively seeking your content!

Real-Life Examples of YouTube’s Impact

Still skeptical? Let's dig into some real-life examples!

I've seen several businesses use YouTube to tap into entirely new markets — people who never would have found them otherwise. They've expanded their reach beyond their existing audience, reaching new clients and customers they may not have been able to reach before.

I've also had clients start YouTube channels start YouTube channels from scratch or revive channels they left to collect dust and book new clients pretty quickly.

And this doesn't even touch on the potential for brand deals on YouTube from people who discover you through the platform!

That's the kind of growth you can achieve on YouTube, people!!!

You Just Need One Video a Week to Make it Happen

Look, I'm not saying you should never ever post on another social media platform again. There's a time and place for them all!

But if you want real, sustainable growth, YouTube is the way to go. Start with just one video a week, and see how it can transform your business by connecting you with a whole new audience.

If you want help building a game plan, join me for the Evergreen & Evermore YouTube Conference on September 24th!

This one-day-only virtual conference will show you how to build a YouTube strategy that attracts ready-to-buy customers with just ONE video per week.

You'll see how to replace daily content on Instagram and TikTok with a single weekly YouTube video that keeps working for you (even when you're not posting or publishing). Plus, you'll get TONS of my insider tips and tricks for building long-term YouTube strategies that keep bringing you ROI, no matter your audience.

Sound good? Cool! You can save your spot here!

Hope to see you there!