YouTube for Course Creators + Coaches in 2025: Get Started NOW!
Let's not candy-coat it. The online business space for course creators and digital product creators is packed.
And it's been a wild ride up to this point, too! Over the last eight years or so, things have gone up, and they’ve gone down. The changes have happened pretty fast, and it can make showing up online feel super overwhelming.
You start to wonder…”How the heck am I supposed to keep up??”
As someone who has offered courses AND 1:1/group coaching, I can tell you there’s one platform that’s worked for me time and time again — even with all the changes in the online business world!
YouTube of course!! And I’m tellin’ ya…if you haven’t dug in yet, you’re definitely going to want to start in 2025.
Let's get into WHY you should use YouTube as a course creator or coach in the coming year.
Why Social Media is so Hard for Course Creators + Coaches
Mainly, we're seeing people become A LOT savvier because they're burnt out from buying crappy products and courses.
They're not just looking for any ol' thing. They want to vet the courses or coaches they invest in, and they want to know they can trust that person. This means buying cycles are taking longer, and you've got to do A LOT more to gain their trust.
At the same time, you have social media platforms you're giving your all to, only to feel like you've gotten the rug pulled out from underneath as soon as you post. EVERYTHING changes like *that*.
Not to mention, the platforms that once felt easy — like Instagram and TikTok — are becoming riskier and, let's be real, downright exhausting.
Algorithms are constantly changing, and the shelf life of content is ridiculously short. Relying solely on these platforms is starting to feel like a gamble instead of an investment — especially when talking about ads.
Do I still use ads and find them profitable? Yes, but the landscape has shifted, and it's not as simple as throwing money at them anymore.
So your audience is more skeptical, AND social media feels harder to manage than ever. What do you do?
Why YouTube Is the Better Option for Course Creators + Coaches
Look, you already know I'm going to tell you that YouTube is your solution (even though you may have been avoiding it for AS LONG AS HUMANLY possible).
Because unlike other platforms, YouTube offers long-form, evergreen content that continues to work for you long after you hit publish!
You don't have to worry about chasing the latest trend or outsmarting an algorithm. YouTube is pretty easy to understand and figure out if you know what you want.
Why? Because YouTube is a search engine. People come to YouTube with intent. They're actively looking for answers, solutions, and content that speaks directly to their needs. YouTube makes the path for converting leads MUCH clearer for you AND your audience!
That's where the magic of YouTube is!
The Time is NOW
Here's the deal — 2025 is just around the corner, with even more competition. The need to stand out, build trust, and establish your authority is just going to become more and more of a necessity for online business owners.
If you're not investing in a platform that offers long-term, sustainable growth, you're setting yourself up for burnout and frustration.
The window of opportunity to establish your presence on YouTube is NOW! By 2025, YouTube won't just be a "nice-to-have" — it will be necessary for businesses that want to keep driving leads without burnout.
So let me ask you… where do you want to be when the clock strikes midnight on New Year’s Eve?
Do you want to be scrambling for new leads? Or do you want to know your YouTube videos are bringing in leads while you sleep off your champagne hangover?
Learn Every Action Item You Need to Start Making YouTube Work for YOU!
Now that I've talked some sense into you about YouTube (because you're definitely on board by this point, right? 😉), let's talk about HOW you can start making it work in YOUR business.
Whether you haven't even started an account yet or want to know more about optimizing the channel you already have, I've got something for you.
Next week, I'm hosting a one-day virtual conference, Evergreen and Evermore, where you'll walk away with a 90-day action plan to get the ball rolling!
I've got three sessions planned for you, and by the end of it all, you'll know exactly what you need to create content that drives action FOR YOU.
It's all happening on Tuesday, September 24th. Follow me here to grab your seat for just $9!
P.S. — You'll also unlock the first bonus session as soon as you grab your ticket and fill out a very brief intake form! So make sure you sign up now so you can get started ASAP!
