Why You Should Organize Your Content in Asana
Do you have a separate content calendar for each of your marketing platforms? Or do you tend to just post things on the fly when inspiration strikes in the middle of the night?
When you’re a business owner with a lot on your plate, planning out and organizing that content is the last thing you want to do. I mean, how hard is it to whip something up, right???
Well, the truth is, if you don’t have a content plan, you’re kinda wasting your time. That’s because in today’s world, you can't just slap something up online and hope it works out. Those days are LONG GONE.
The internet is how we advertise, and no matter what industry you find yourself in, you’re going to have some stiff competition. But don’t let that scare you — you’ve got your own niche and your own target audience to market to. Trust me when I say there’s plenty of work to go around.
But you can’t show off your secret sauce and draw new people in with your content if you’re not doing it strategically, sticking to a plan, and keeping it all organized. That’s why I love Asana — and today, I’m going to be showing you how I use it in my YouTube production agency to keep things running smoothly!
Why your business needs content
You're not on YouTube to be a YouTuber. And you’re not blogging to be a lifestyle blogger. And I know you sure as heck aren’t on TikTok/IG Reels to become famous and score some brand deals. So why are you online?
It’s simple — this is the way the world advertises now. No more radio or TV commercials. Newspaper ads are nearly obsolete. The internet is now where people go to make money, so if you’re not showing up, how can you expect to grow your biz?
Macro and microcontent — why you need both
If that brought up some PTSD from college econ, I am so very sorry, BUT macro and micro are two super important terms when talking about content. Why? Because not all content is the same.
Macro content (or as I like to say...pillar content)
Macro content refers to the PILLAR pieces of content in your overall plan — mostly YouTube videos and blog posts. They’re evergreen and can be referred to at any point in the year, and have the potential to live in and generate leads way down the line (I still have videos from pre-you-know-what that are driving traffic to my website).
The idea with it being a piece of pillar content is that you have one core video (or blog, but mostly videos…this is a YouTube coach’s blog after all!) and the rest of your content for that month stems from it. It’s an easy way to make a fully-comprehensive content plan without overwhelming yourself.
Microcontent
These are your smaller pieces. Microcontent has a very short lifespan, and while they can experience short-term success (like going viral) they aren’t the heavy-weight champions of your content plan.
Microcontent includes:
Facebook lives
Reels
Tik Tok
Shorts
IG stories
Newsletters
Linked In
Twitter
Personally, we’ve done a lot of testing to see what works well for my business, and we’ve narrowed it down to:
1 newsletter every week
5 Reels
2 - 3 IG posts
5 days per week with IG stories
So the YouTube video serves as the “hub” of where all of our other content will stem from. Sometimes we repurpose our Reels, but not always. I’ve learned my energy is limited, so I can’t effectively create content for #AllTheThings. That’s why I stick with YouTube and Instagram, and so far, so good!
How Asana helps me keep it all organized
Obviously, with running a business and owning a YouTube production agency, there are a lot of moving parts with any given content plan. There’s just no way I can keep up with it all in my head or in a pile of sticky notes all over my desk, especially now that I have a team on board to help me out (PostIt note Trena would be disappointed, but, oh well!)
And Asana (a project management tool and my favorite thing in the world, besides my children of course) is how I do it. The best part about it is that it’s FREE. You can access all the essentials without spending a dime. We actually run my entire business with Asana!
How to use it
After you’ve narrowed down the platforms that work for you, you’ll need to get your content plan onto Asana.
You’ll need to create a team, and add your boards. I currently have boards for:
Our content overview (content planning)
YouTube
Blog
Newsletter
Reels
Stories
Instagram
One board per platform keeps things organized. Plus, you can assign tasks and they all show up on your personal board so you don’t have to worry about bouncing back and forth between tabs.
House your processes
Asana is also a great place to store important information like your processes. You can easily add all the steps and necessary information. By doing this now, and adding all your steps, it becomes SO MUCH easier to onboard help in the future!
Watch the video
I could spend hours talking about Asana and all of the ways to use it, but I really think that visuals are important for learning a new system. That’s why I HIGHLY recommend you check out this week’s video if you want an in-depth look into everything I’ve mentioned in this post!
Or get ahead of the learning curve with my free training!
This week’s video is great for showing you how to use Asana in your biz. But you know what’s even better? A free, in-depth, training with an Asana pro herself!
On October 20th, Louise Henry (said Asana pro) and I will cover how we use Asana to keep the workflow in our businesses going strong, so you can work less, earn more, and grow your business faster!
I know Asana can seem a little tricky or have a learning curve to get set up but I’m telling you, it’s changed the name of the game in my business. Everything I do now has a workflow inside of Asana, so anyone I bring on can jump in and do the work exactly how I want it to be done AND it helps me set and achieve goals in my business without getting distracted.
