Why Business Owners Need a Different YouTube Strategy for Leads and Sales

As a business owner looking to generate leads, clients, and sales through YouTube, it's important to understand that your goals differ from those of ‘YouTubers’. 

If you’re following advice meant for those seeking high views and subscriber counts, you’re likely missing the mark on creating content that actually leads to paying clients. 

Instead of focusing on broad content, your content strategy should be targeted, helping you connect with a specific type of viewer who’s ready to take action, rather than simply generating viral success.

Why Business Owners Don’t Need to Go Viral on YouTube

Going viral may sound appealing, but it’s not necessarily beneficial for business owners.

 Viral content attracts large, broad audiences, which is perfect for YouTubers focused on entertainment or ad revenue but can actually derail a business owner’s success. 

When your content reaches a general audience rather than a targeted one, the likelihood of converting viewers into clients or customers drops. 

YouTubers thrive because they target broad niches with content that is often entertaining. Business owners, however, need to be far more precise in their messaging to attract viewers who genuinely need and are ready to invest in their services.

Create Targeted Content for Your Ideal Client

To succeed on YouTube as a business owner, you must define exactly who you’re speaking to.

 The key to gaining momentum on YouTube lies in specificity: creating videos that address the unique problems of a particular audience.

Example: Fitness Coach Creating Niche-Specific Content

Imagine a fitness coach targeting women interested in increasing flexibility while lifting weights. This coach would find more success focusing on this precise niche, rather than creating general videos about “women’s health.” 

The content should be crafted to address specific challenges, such as improving flexibility and hitting personal bests in strength training, rather than attempting to attract a broader fitness audience.

Example: Business Coach Creating Niche-Specific Content

The same goes for a business coach: a broad topic like “business advice” won’t work well for YouTube’s algorithm.

 Instead, let’s say this coach specializes in organic traffic growth for digital product businesses.

 Focusing on specific areas like organic traffic, scaling digital product sales, or creating evergreen funnels will attract a targeted audience and help YouTube understand who to promote your content to.

Why Specificity is Key to YouTube Success for Business Owners

Today’s online business climate rewards specificity. 

General “how to start and grow a business” courses are less appealing than niche solutions to specific problems.

 If you offer a course on evergreen sales funnels, for example, create content addressing the exact needs of those searching for funnel-building help. 

This approach signals to YouTube that your videos meet specific viewer needs, and it encourages the platform to recommend your content to similar viewers.

Avoiding Random Content and Establishing Audience Clarity

When your content is too broad, YouTube’s algorithm struggles to know who to show it to.

 For example, if one video covers Instagram strategy and the next focuses on email marketing, your audience is left unclear.

 Instead, focusing on a clear path of content themes that align with your business services will drive better recommendations and reach viewers who are interested in what you offer.

Using YouTube’s Free Promotion Effectively

YouTube is a unique platform in that it promotes your content to the right audience for free—if you give it the correct information through your content’s specificity.

 By narrowing your focus, YouTube can match your videos to people searching for those exact solutions.

Overcoming the Fear of Narrowing Your Niche

I’ve worked with many clients through my YouTube Coaching Experience who hesitate to niche down, fearing they’ll miss potential clients. 

However, the opposite is true.

 Without a specific focus, your content may not gain traction on YouTube, ultimately missing out on the clients and leads you need. For business owners, clarity and focus in your YouTube strategy are essential.

Structuring Videos to Be Clickable and Engaging

It’s also essential to structure your videos to perform well on YouTube. 

Once you determine the right content for your ideal viewer, focus on creating compelling titles and thumbnails that grab attention. 

Additionally, open each video with a strong hook and ensure the content is engaging so viewers stick around, as higher watch time signals YouTube to keep promoting your video. 

With well-targeted content and strong engagement, you can turn your YouTube channel into a powerful client and sales generator.

Ready to see what YouTube can do for YOU?

Grab my Evergreen & Evermore Workshop Bundle: This is a three parte workshop bundle that will show you a SIMPLIFIED evergreen YouTube strategy that attracts your ready-to-buy customers EVERY DAY with just 1 weekly YouTube video. 

For more details, visit trenalittle.net/evergreen to grab this workshop bundle today!